The appearance of Internet brought a lot of conveniences in human’s lives with many its utilities. And one of these utilities is new forms of advertising – viral marketing. This is actually one of the basic forms of advertising strengthened by the connectivity of the new technologies and Hotmail is one of the most basic examples of viral marketing.
Hotmail – a free telegraphicand electronic web-basedservice, is one of the most basic examples of viral marketing on the Internet.It was started by Sabeer Bhatia and Jack Smith in July 1996. By the end of the month Hotmail had more than 20,000 subscribers. In January 1997 the one millionth subscriber signed up with Hotmail.
By automatically attaching a line of service “sign up and use e-mail services free from Hotmail”, and